The hottest way to present your resume currently involves just 140
characters and a lot of hype. Twitter resumes -- or "twesumes" -- have
been touted as the best way for social media-savvy types to snag a dream
job.
But before you post your
own abbreviated CV, it is worth considering its limitations and what
tweeting your employment history really says about you.
"I cannot imagine someone
explaining their breadth of experience in 140 characters," says Sai
Pradhan, a headhunter and managing director for Trufflepig Search, based
in Hong Kong. "I know people are calling it an elevator pitch these
days, but my goodness, even that's a bit longer. At most it could be an
introduction with a link to your CV."
The term twesume
(a contraction of "Twitter" and "resume") began gaining traction in
2011 after it appeared in an article by Sean Weinberg on social media
news site, Mashable. Weinberg co-founded the website RezScore, which
allows users to upload their resumes and receive an algorithmic-based
grading on it.
In subsequent years, the
140-character CV has been hailed by some as ushering in a brave new
world of truncated, social media-reliant resumes.
It was reported last year
that U.S. venture capital firm Union Square Ventures and a handful of
American tech companies were to only accept links to jobseekers' "web
presence" -- from blogs to Twitter accounts -- instead of traditional
resumes.
Earlier this year, the
chief marketing officer of U.S. technology company Enterasys, Vala
Afshar, announced that he would only consider Twitter applications for a
senior social media strategist position with a six-figure salary. All
candidates were supposed to use the hashtag #socialCV and possess more than 1,000 Twitter followers.
Afshar says he heard from hundreds of applicants and selected 15 for in-person interviews.
"The main point of this
process is that the selection committee, including me, never references
their CV," he wrote to CNN in an email. "The process was purely a
digital research and conversation-oriented recruitment process."
Although Pradhan is
enthusiastic about the business potential for companies using social
media, she isn't convinced that Twitter will replace the resume for
job-seekers. For her an updated profile on LinkedIn is more useful.
However a tidy web
presence is increasingly important. International advertising firm
Ogilvy & Mather is currently hiring a director-level candidate for
its social media team in Hong Kong.
Application instructions
for a similar posting last year warned: "Take a look at your Twitter /
Weibo profile and if you find the words: maven / guru / expert? No need
to apply. We want people whose focus it is to build our clients'
profiles, not their own."
The implication is that while social media has made it easier for direct
access to companies advertising on Twitter or LinkedIn, it has also
made it much easier for unqualified wannabes to jam up the job search.
For Pradhan, who
recruits middle to senior level marketing and communications
professionals, checking job candidates' social media is the final stage
in the process. She mentions a recent Asia-wide search for a director of
digital marketing as an example:
"We basically honed it
down to five candidates. And at that point, we actually looked at their
online presence. We knew them on paper. We had talked to them in person
and interviewed them a few times. And then it was time to see that
they've actually been doing what they say."
For businesses, Twitter
is just part of the evolving cornucopia of platforms to share and engage
with potential partners and customers. The same principles that apply
to selling goods are also valid for job-seekers marketing their skills.
"Back in the day, the
only way to generate authority in your field was to speak at conferences
and write papers and things like that," says Pradhan. "Now you can
write a blog. Now you can post relevant content to connect with an
audience. You can create followers for yourself. It's a way to build
credibility."
Whatever the next
platform for self-promotion, she urged jobseekers not to abandon
commonsense and real-world skills: "Nothing beats meeting someone in
person, shaking their hand and saying, 'I really want to work with you.'
That's what it comes down to. Among all these online experiences, the
success comes in moving them offline.
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