St. James's Palace confirms The Royal Foundation of the Duke and Duchess of Cambridge has applied to the U.K.'s Intellectual Property Office to trademark a slew of goods in her name.
The branding effort, first reported by The Telegraph, came about in the wake of Kate' royal wedding to Prince William when the charity took its new moniker and applied for protection on merchandise in the "clothing, footwear and headgear" categories.
Kate Middleton's Issa engagement dress almost made the brand go bankrupt? Not so fast, says source
"Since the name change of the foundation last year, we have been registering our new name and logo in different territories around the world," a spokesman tells E! News. "As part of that process, we have to choose any categories under which we might conceivably operate in the future. This also protects the foundation against other people using its name illegally. We included clothing in case we choose, for example, to make t-shirts in years to come for marathon runners, etc."
So before you go thinking Middleton's out to make a quick buck, it's all for a good cause since the retail products would feature the charity's name emblazoned on them.
And that's good news for The Royal Foundation which has raised millions of dollars to benefit various initiatives dear to the royal couple's heart, from aiding disadvantaged youth and sick children to anti-bullying campaigns and the conservation efforts.
0 comments:
Post a Comment